Location:      Engagement & Development Services - Mohawk Valley - Oneida County

Basic Function:

This is professional public relations work with responsibility for developing and implementing a program of planned and strategic two-way communication, which also includes publicizing and distributing information about school district or BOCES news, events, programs, services and facilities.  Employees in this class maintain close contact and cooperate with policy-making officials, school staff, local media representatives and the public. Work is performed independently in accordance with established policies and practices.  Supervision of program projects and activities may be required.  Does related work as required. 

Responsibilities:

1. Works closely with school district and/or BOCES administrators and staff to assess communications needs, opportunities and strategies;
2. Plans, develops and produces a wide-range of communications strategies and materials for both internal and external audiences, including but not limited to newsletters, brochures, press releases, news articles, fact sheets, presentations, special reports etc.;
3. Assists in analyzing and explaining school district budgets, student testing and achievement data and/or other complex information related to school programs, policies and operations;
4. Attends meetings and maintains records of information released.
5. Good knowledge of the principles and practices of journalism and public relations;
6. Good knowledge of appropriate media sources for dissemination of information;
7. Good knowledge of English usage, spelling, punctuation and grammar;
8. Ability to read, interpret, analyze and summarize complex written documents;
9. Ability to acquire a knowledge of school district operations and complex educational issues;
10. Ability to establish and maintain effective working relationships with others;
11. Ability to express oneself effectively in both oral or written form;
12. Physical condition commensurate with the demands of the position.

Location:     Engagement & Development Services - Oneida County/Mohawk Valley 

Basic Function:   This is professional communications work with responsibility for developing and implementing a digital communications strategy for school district or BOCES programs in all digital platforms including web applications, intranets, document sharing and standards, social medial and other multi-media platforms. Incumbents may design and produce educational, informational and promotional materials including publications, multimedia and video products to support the mission of the school district or BOCES. Incumbent works collaboratively with other communications staff to enhance the mission of publicizing and distributing information about school district or BOCES news, events, programs, services and facilities. Employees in this class maintain close contact and cooperate with policy-making officials, school staff, local media representatives and the public. Work is performed independently in accordance with established policies and practices. Supervision of program projects and activities may be required. Does related work as required.

Responsibilities:

1. Plans, develops and produces a wide range of digital content strategies and materials for both internal and external audiences, including but not limited to web content, multimedia graphics, audio and digital media, video design and social media strategy.
2. Establishes and maintains social media presence across various channels by creating, publishing and maintaining video, text and image content.
3. Works with appropriate school district and/or BOCES staff to ensure digital content is consistent with subsequent communications strategies and plans.
4. Works closely with school district and/or BOCES administrators and staff to assess digital content needs, opportunities and strategies.
5. Establishes and maintains project production schedules.
6. Evaluates emerging digital communication tools, such as new social media platforms, and makes recommendations on adding these tools to school district/BOCES digital content strategy.
7. Collects and confirms data from within and outside the school district and/or BOCES by conducting interviews, attending events, visiting facilities and reviewing subsequent communications materials.
8. Monitors and tracks feedback related to school district/BOCES programs and initiatives in digital environments and posts appropriate response.
9. Captures and analyzes social and digital media metrics and communicates any issues that require attention to school district and/or BOCES administrators.
10. Maintains familiarity with school district budgets, student testing and achievement data and/or other complex information related to school programs, policies and operations.
11. Attends meetings and maintains records of information released.
12. Good knowledge of the principles and practices of digital content, including video production and storytelling.
13. Good knowledge of the operation and uses of a variety of sophisticated audio and visual media production equipment.
14. Good knowledge of the methods and techniques of design and development of video, audio and multi-image sound/slide programs.
15. Good knowledge of various digital media sources for dissemination of information.
16. Good knowledge of social media platforms and optimization.
17. Good knowledge of English usage, spelling, punctuation and grammar.
18. Ability to conceptualize and create concepts and scripts for digital media projects and coordinate projects to completion.
19. Ability to read, interpret, analyze and summarize complex written documents.
20. Ability to establish and maintain effective working relationships with others
21. Ability to express oneself effectively in both oral, written and digital form.
22. Physical condition commensurate with the demands of the position.